After a much awaited apology, Tiger Woods smacked of script and insincerity. Tiger appeared stiff. He seemed tense. He acted as if he’d only just gotten “the script” before going on his own Infomercial. While he spoke on and on about his bad behavior, his affairs, wanting the media to stay out of his”private” now very public life, his new (first heard of) allegiance to Buddhism, and his desire to help “others” with their own sex addictions, we watched the Tiger Woods without a clue. As Ray Ratto commented, “Is this about the man, the family, or the brand?’ Did he actually think this approach would warm the public to him further? If anything, it reduced my previously high opinion to a new low.
I’ve always admired his hard work and intensity as an athlete in a sport my family household lived for. But, Tiger, the man, has let us all down. Did you notice the unhappy appearance of his mother in the audience? She looked as disappointed as the rest of us; although she and Tiger did “hug” at the end of the Infomercial. Instead of thinking about helping others with sex addiction, Tiger needs to focus on the truly long (years not months) road ahead. As a psychologist who has worked with 100’s of individuals with addiction problems, Tiger needs to focus on himself and his personal life to move forward. He stated, “I’ve a long way to go.” Until he has at least 2 years of ongoing treatment, counseling, and 12 step programs will Woods begin to have a solid base of work on himself. Along the way, he’s guaranteed to have set backs/relapses. Tiger need to realize that despite the fact as a golfer he’s a legend; ultimately he’s only human like the rest of us.